Together We Thrive!

For 2025, we are continuing our vital focus on therapeutic behaviour policies in schools, care, and residential homes.

Too many children and young people are still being let down by sanction-led systems that fail to understand or meet their needs. This disproportionately affects those who are neurodivergent, may have unmet or undiagnosed needs, have experienced trauma, or live with additional needs or a disability.

We believe that all behaviour is a form of communication. Yet, too often, behaviour policies default to punishments and sanctions instead of asking the most important question: what is this young person trying to tell us?

Not all behaviour needs to be sanctioned. We must move away from approaches that rely on fear and control, and instead create safe, supportive environments that empower children and young people to thrive. Evidence continues to show that a therapeutic approach leads to healthier outcomes, reduces the need for costly crisis interventions, and helps young people build lasting resilience.

Through a week of workshops, seminars, and awareness campaigns, Behaviour Awareness Week 2025 will champion empathy, dialogue, and proactive strategies for supporting positive behaviour and emotional well-being.

Together, we can work towards a future where every child feels understood, supported, and empowered to succeed.

SEND Children are being let down by behaviour policies. Frustrated parents of children and young people with Special Education Needs and Disabilities (SEND) are calling for the government to review the behaviour policies and educational psychologist resources in schools and look at how we can better support our children and young people with SEND.

The letter has been signed by 107 parents and caregivers from across the UK, many of whom have struggled for years to access resources and support for children and now find themselves in a constant fight for better acceptance and understanding in an educational setting.